A Purpose-Built Solution for Inside Sales - Like A Hammer to a Carpenter
Inside Sales Reps are facing the following challenges:
- Balancing call prep time and getting all the calls made:
- The set-up and research part of each call is increasing
- Information sources seem to be expanding daily - Social networking, Hoovers, company news, press releases, etc.
- Boiling down company messaging into winning statements that capture the prospect’s attention, stimulate their interest and incite action:
- Knowing what information to deliver when you do get a prospect on the phone is challenging
- Data from marketing, sales collateral, the company web site, campaigns, etc. doesn’t translate well to “razor-sharp” data delivery needed on phone calls and email follow up
- Appreciation from outside sales and management about the difficulty of the lead qualification/telesales job:
- Prospects are doing more of their own research on-line
- Multiple decision makers and complex or unclear buyer decision processes make the job of penetrating an account and gaining traction complex and time-consuming
- Time spent on the phone with prospects is decreasing
- Lead volume from marketing will not increase significantly to support a dramatic increase in qualified leads or sales that you can deliver
How ShadeTree Incite2 Helps Inside Sales Account Reps:
Incite2 – Prepare Phase - Increases Productivity
- Accelerates call preparation and research phase - review pertinent information, search for duplicates, in one place
- Enhances quantity and quality of research - eliminate non-qualified leads quicker with insight from Timeline, Acct, Oppy and CoWorker info
- Quickly prioritize the most productive leads to work / follow up
Incite2 - Engage Phase - Improves Lead Conversion Rates
- Call prompts - Allow you to work with marketing and sales managers to hone messaging and fine tune delivery to increase your success in:
- Getting Attention
- Gaining Interest
- Creating Desire, and
- Inciting Action from the prospect
- Customize Delivery By Role - customized call prompting by role, title, demographic, etc. allows you to further hone messaging to grab attention and interest
Incite2 - Record Phase - Increases Transparency and Accountability
- New insights and visibility – are provided to assist lead qualification and telesales reps in managing and improving results
- Accountability extends to outside reps - to work the leads delivered by inside sales… qualified leads can’t hide!
- Improves lead acceptance - rich information passed from inside to outside rep increases lead acceptance vs. a random set of notes in Salesforce