Improve the Intersection of Sales and Marketing – Improve Sales Revenues

Marketing Campaign Managers are facing the following challenges:

• Decreasing lead conversion rates
• Rejection of leads from sales - fueled by lack of agreement with sales on qualified lead definition
• Marketing spending is flat or down - further decreasing lead production and revenues traceable to marketing’s current efforts
• Difficulty bridging the gap between sales and marketing
• Keeping Sales Team “On-Message”
• Lack of feedback from sales channel - on effectiveness of messaging and campaigns

How Incite2 Helps Campaign Managers:

• Reportable feedback capture - enables marketing message effectiveness to be measured, tuned and reported against
• Increased lead qualifying rates are achieved - by embedding successful messaging into call prompts, emails and voicemail, by buyer-type
• Detailed Lead Funnel Reports:
  
  • provide the most valuable feedback on campaign effectiveness
  • enable insight and informed decisions on the right campaigns/events to generate accurate lead mix to hit qualified lead targets
• Establish and Publicize Lead Targets and Performance - effectively bridge the gap between sales and marketing by talking their language and offering accountability for lead delivery
• “On-Message” Information Delivery - through integration of the right collateral at the point of delivery - prospect phone calls and correspondence