The debate about whether to leave a voicemail message on a cold call is as old as voicemail itself. You all know that leaving a voicemail rarely results in a callback, no matter how great your technique. Statistics found on various sales web sites show a range of five- to ten-percent of voicemails are returned. So even if you are spectacular at your VMs, you might top out at 25-percent call backs. So is it really worth it?

I say yes. Definitely. You just need to change your reason and expectations for leaving that message. Instead of expecting a callback, use the voicemail as a friendly, personal, targeted billboard. If you do it right, the next time the person sees or hears your name, they'll have some kind of positive brand recognition.

Salespeople today face a frustrating dilemma: There are too many balls to keep in the air and only so many hours a day to be making calls. A single meeting might cut into the time needed for 10 outbound calls. The prep time before a call to a C-level exec might eat up an hour or more. Fumbling through Salesforce to find the best target to call next can waste precious minutes.
Incite2 is a tool that enables sales professionals to truly have all the information they need at their fingertips in order to deliver information to a more qualified, targeted audience at up to 40% faster speeds. So while it can't create more time in a day, it can make your time more productive and profitable.

When your sales team can discuss tailored benefits of their product or service, the prospect will be able to grasp the concept more quickly. At a more tactical level, Incite2 also saves time in Salesforce. It allows your sales team to work from a single screen to make and record a call without all the mouse clicks needed when using Salesforce alone. Prepare, engage and record all from one screen. Incite2 also helps save time by automating repetitive tasks like scripts and follow-up emails.

No, Incite2 can’t actually create more time in a day. But it really can make the time that your team does spend more productive and profitable.