How are some companies able to generate consistently higher margins than their competitors?  Take an organization like Tiffany & Co. jewelers.  The silver, gold, platinum and diamonds are the same as the next jeweler's… right? 

Tiffany & Co. has a "story" that eclipses the product inside.  This story which is based on tradition, quality, workmanship and a superior customer experience is responsible for a premium margin, the highest industry averages of return customer purchases and salespeople that earn more than their peers.  Many other factors contribute to Tiffany & Co.'s success… but the Tiffany & Co. story, represented by that little pale blue box is iconic.  It "is" the brand.  

Welcome!

ShadeTree's mission is to help sales professionals be more successful.

Over the coming months we will be discussing the following topics in more detail: 

• Empowering salespeople to be more effective
• Having better sales conversations for improved results
• Equipping the salesforce with the right tools to be successful
• Ways to optimize and simplify salesforce.com for sales results and measurement

Please accept our invitation to provide your thoughts and feedback as a contributor to this sales community.

We look forward to sharing our experience and learning from you.

Best Regards!

Cameron Randolph